CASE STUDY TWIN CITIES MITZVAH GUIDE

Role: Designer & Production Lead
Scope: Editorial design, branding, advertising layouts, print production

Challenge

The Twin City Mitzvah Guide needed a visually engaging, easy-to-navigate publication that balanced editorial content with advertising while appealing to families and local businesses.

Approach

I developed a clean, modern layout system and designed the guide from cover to cover, establishing typography, grid structure, ad standards, and visual consistency. I collaborated with advertisers and stakeholders, prepared press-ready files, and managed production to ensure everything delivered accurately and on schedule.

Outcome

The finished guide was polished, readable, and advertiser-friendly, creating a stronger experience for families and repeat value for sponsors. The streamlined layout system also made future editions faster and more efficient to produce.

Scope & Deliverables

Coordinated 30+ advertiser placements and delivered 70+ pages of press-ready files on deadline.

  • Repeat editions (“designed 2 consecutive years”) ads, layouts, marketing materials 

  • Vendor/printer coordination

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