VRSI needed clear, professional marketing materials to better communicate their services to both veterans and employer partners. Messaging was often complex and inconsistent across channels, making outreach and program awareness less effective.

I partnered with leadership to create cohesive, easy-to-understand visuals and content across digital, and video. I developed marketing collateral, social graphics, and educational YouTube videos, translating detailed program information into accessible, engaging materials while maintaining brand consistency.

The refreshed assets strengthened VRSI’s professional presence, improved clarity of communication, and supported more effective outreach to veterans and employers. Reusable templates and streamlined production also allowed the team to launch campaigns faster and maintain consistency across channels.

• Production of educational YouTube videos to support veteran outreach and program awareness

• Developed clear, accessible educational content for veterans

• Created video resources to help specialists communicate services and guide veterans through available programs